Tag Archive for Green

27 Jan 2012
Plants

WINTERIZE YOUR PLANTS: Help Your Indoor Plants Stay Green and Healthy in the Dry Winter Home with TerraCycle’s Earth Plant Fuel

WINTERIZE YOUR PLANTS: Help Your Indoor Plants Stay Green and Healthy in the Dry Winter Home with TerraCycle’s Earth Plant Fuel










(PRWEB) December 3, 2003

Princeton, NJ (PRWEB)– December 2, 2003 – TerraCycle, Inc., a pioneer in the research and development of organic gardening and agricultural products, today announced that its all-natural plant growth product, Earth Plant Fuel™, offers a revitalizing, nutrient-rich plant fuel to keep indoor plants green and healthy throughout the winter months. With product and packaging created entirely from recycled waste, Earth Plant Fuel offers an environmentally beneficial way to stimulate strong, abundant plant growth – without the harmful, toxic chemicals found in traditional fertilizers.

“Whether they are indoor plants or have been brought inside for the season, plants need special care in the warm, dry atmosphere of a winter home,” explained Dr. Joe Willis, Ph.D., a plant pathologist at the New Jersey EcoComplex. “It’s important to ensure that the plants’ soil doesn’t dry out, which can weaken their roots and stunt plant growth.”

“Earth Plant Fuel offers a convenient mist that protects the delicate ecosystem around a plant in the dry winter air – keeping soil moist and healthy, and stimulating growth,” said TerraCycle CEO Tom Szaky. “And because of its unique production process and all-natural composition, Earth Plant Fuel not only improves plant conditions, but helps to improve the environment as well.”

Earth Plant Fuel nourishes roots and leaves and revitalizes soil to protect plants and promote growth, year-round. It is created through a unique process called “terracycling.” Terracycling harnesses the natural power of earthworms to recycle solid waste – otherwise destined for local landfills – and produce a purely organic, reusable by-product that actually improves the condition of plants, lawns, and gardens. The liquid plant fuel is then packaged in recycled plastic drink bottles, “rescued” by local people in the community during school-wide recycling and fundraising efforts.

The process of terracycling goes a step beyond regular recycling by reusing existing resources to create something new that also has a positive ecological impact. Earth Plant Fuel’s natural properties reduce soil erosion, runoff, water contamination, and other damaging effects of weather and synthetic fertilizers.

Amateur gardeners can also use Earth Plant Fuel to better prepare outdoor plants for the harsh winter weather. Strong roots and moist soil are essential to helping plants survive the cold conditions. Spraying Earth Plant Fuel on plants and covering them with burlap or other fabrics can reduce the impact of freezing on the soil, and help keep roots healthy throughout the winter months.

As part of TerraCycle’s community-based approach to improving the environment, Earth Plant Fuel is bottled in the local community, using labels decorated by area schoolchildren and artists. To find a retailer near you that sells Earth Plant Fuel, or to purchase online, visit http://www.terracycle.org.

About TerraCycle, Inc.

TerraCycle, Inc. is a pioneer in the research and development of organic gardening and agricultural products for consumer and commercial use. The company’s flagship product, Earth Plant Fuel™, promotes superior plant health and growth – with beneficial ecological side effects. Founded in 2001 by Princeton University students, TerraCycle began as a venture to pursue a financially viable market opportunity with an ecological and social conscience. Today the company continues with its commitment to improve the environment and local communities with its TerraCycle School-Wide Recycling Events – providing fundraising platforms for schools and local community and religious groups to benefit the environment while raising money. For more information, call 609-252-9600 or visit the company online at http://www.terracycle.org.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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16 Jan 2012
Interior Home Improvement And Remodeling

Smog-Killing Coating Wins Popular Science 2011 ?Best of What?s New? In Green Tech

Smog-Killing Coating Wins Popular Science 2011 “Best of What’s New” In Green Tech











A real solution to pollution


San Francisco, California (PRWEB) November 21, 2011

PURETI Inc., an American-based manufacturer of air-purifying, photocatalytic surface treatments, has won Popular Science 2011 “Best of What’s New” in Green Tech. PURETI’s light-activated, water and titanium dioxide based solutions are spray applied to building materials and infrastructure to create self-cleaning and smog-killing surfaces.

Each year, Popular Science reviews thousands of new products and innovations to select the top 100 winners across 11 categories for inclusion in its annual “Best of What’s New” issue. To win, a product or technology must represent a significant step forward in its category. The broad range of environmental and health-enhancing benefits of PURETI was a critical factor in winning the Popular Science Award.

The “magic” behind PURETI’s power is titanium dioxide (Ti02), an earth mineral that is typically used in cosmetics and sunscreen but can also act as a catalyst, in the presence of light, to break down grime and pollution including greenhouse gases, smog-forming NOx and VOCs. This photocatalytic ability to remove pollutants is what has made PURETI an increasingly popular choice for high-performance building projects.

Additional Benefits:

•Air Purification – Actively reduces levels of smog when applied to outdoor surfaces such as roads and building. Creates a ‘healthy’ home environment when applied to the interiors of buildings and homes

•Energy Savings – By naturally oxidizing the air of heat trapping gases, PURETI keeps the treated surface cooler

•Money Savings –Cuts the need for cleaning by >50% and reduces the use of water, chemicals and labor

•Architectural Preservation – Keeps surfaces free of grime and mold

•Green Jobs in America- With its manufacturing plant in Michigan and an ever expanding sales force, PURETI is a putting Americans back to work

“For 24 year, Popular Science has honored the innovations that surprise and amaze us – those that make a positive impact on our world today and challenge our views of what’s possible in the future.” said Mark Jannot, Editor-in-Chief, Popular Science. “The Best of What’s New” Award is the magazine’s top honor, and the 100 winners – chosen from among thousands of entrants – represent the highest level of achievement in their fields.”

Although the use of Ti02 as a catalyst to break down air pollution and create self-cleaning surfaces is not a new technology, PURETI’s researchers have spent 10 years developing and perfecting the worlds most advanced and versatile photocatalytic technology. What separates PURETI from other “Smog-Killing” technologies is the fact that it can be safely applied to virtually any surface–including buildings, fabric, windows, solar panels and roadways– in the manufacturing stage or in field applications. The idea that roadways can be a viable solution to pollution, the fact that buildings can act as trees, or that your curtains can become air-scrubbers has produced great excitement. PURETI is treating schools, buildings and roadways across America, with proven results and effectiveness.

“We are honored to be recognized by Popular Science as a “Best of What’s New” in Green Tech.” said Glen Finkel, president and co-founder of PURETI Inc. This award comes at a very exciting time for us and our industry. The world is recognizing the enormous benefits of “Smog-Killing” technology as a way of reversing the damage that fossil fuel burning is causing to our environment and our health. Advanced manufacturers of building materials, such as Alcoa and Italcementi, are starting to include photocatalytic materials in their products. An entire industry once virtually unknown is becoming a major player in the fight to combat climate change.”

Poor air quality caused by car exhaust, fossil fuel combustion, and commonly-used chemicals, adversely affects the health and well-being of millions of Americans. Real world and lab studies show that PURETI can significantly reduce air pollution by >50% when applied to roadways. Current evaluations of concrete and asphalt roads treated with PURETI demonstrate that a one lane mile (approximately 60,000 sf) of treated roadways can potentially remove 1 ton of NOx annually from our atmosphere. These findings by Louisiana State University researchers will be released at the Transportation Research Board’s annual meeting in January 2012 in Washington, DC.

Internationally, PURETI presented its technology at Photocatalysis: Choose to Improve Your Air Quality, a conference hosted by Cristal Global in London on the 17th of November. This meeting convened leaders in government, academia and industry to discuss the latest innovations in photocatalytic technology and the applications that are available now to help London solve its air quality problems and achieve compliance with EU air quality standards. http://cristalactiv.tcsondemand.com/

“We all deserve the right to breathe clean air. PURETI is a real world, cost-effective solution to achieving this goal.” said Glen Finkel.

PURETI Inc. is a privately held, materials technology company headquartered in New York City and is a Dual Use NASA Technology partner.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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08 Dec 2011
Green Home & Green Living

USGBC Launches Green Homes Web Site

USGBC Launches Green Homes Web Site











Washington, D.C. (Vocus) November 13, 2007 -–

The U.S. Green Building Council (USGBC), with generous support from Newland Communities, has launched a new Web site that will give homeowners, homebuyers, renters, landlords and others the tools they need to ensure their homes are as healthy and environmentally friendly as possible.

“As Americans learn more about the importance of their actions on the health of their families and future generations, living a greener life becomes more vital,” said Rick Fedrizzi, President, CEO & Founding Chair, U.S. Green Building Council. “Where better to start than in the home?”

The Green Home Guide, http://www.greenhomeguide.org , details the ways green homes can benefit your health and your pocketbook, as well as reduce negative impacts on your community and the world. Green homes use, on average, 40 percent less energy and 50 percent less water than conventional homes, cutting down on greenhouse gas emissions, protecting our precious water resources and saving families money every month in utility bills. Green homes also make use of safe materials, such as paints and cleaning products that don’t emit harmful chemicals into the air our families breathe. They are built with a focus on carefully selected materials – materials that are recycled, locally produced and created from sustainably grown, renewable resources.

The Green Home Guide was developed by USGBC with the generous support and insight from Newland Communities, the nation’s largest planned community developer, with a focus on sustainable Healthy Living Systems, looking for ways to preserve the environment and restore the land to its natural state.

“Our alliance with USGBC is a perfect fit for us,” said LaDonna Monsees, President and Chief Executive Officer, Newland Communities. “We are attempting to incorporate sustainability into everything we do and educating consumers is a top priority. If consumers are educated and have access to all of the information they need, they will be able to make smart, healthy and sustainable decisions.”

The newly launched Web site illustrates how families have gone green with profiles of homes that have been certified under the USGBC’s Leadership in Energy and Environmental Design® (LEED) for Homes rating system. It offers details on the LEED for Homes system, including help in finding LEED builders and providers nearby. It includes checklists not only for new homes but also for renovating an existing home and retrofitting the home you live in now. The Green Home Guide offers fun, interactive ways to learn about the impacts of our personal habits on the world around us and provides scores of tips on how we can reduce that impact.

Increasingly, green homes are becoming a key part of the U.S. homebuilding market. They are present in all 50 states. Of the 15 million homes that have been built in the last 10 years, USGBC estimates that only about 15,000 of those homes are certified through a green home program. There are currently 350 LEED-certified homes and more than 10,000 in the LEED process. With each passing year, more and more green homes are popping up throughout the country, including both newly built homes and renovated existing homes. In 2005, just 2 percent of the country’s new home construction market was green focused. By 2010, it is anticipated that number will climb to 10 percent, according to the 2006 McGraw-Hill Construction Residential Green Building SmartMarket Report. As green homes’ popularity soars, their resale value is certain to outpace that of comparable conventional homes. In fact, the Solaire, a green residential high-rise in New York City, commands rents 10 to 15 percent higher than market rates, and in Rocklin, Calif., the LEED-certified homes in the Carsten Crossings development outsold the competition 2-to-1. The Green Home Guide will serve as a valuable resource for consumers who are in the market for a new home or those looking to integrate green building into their existing homes.

About USGBC

The U.S. Green Building Council (http://www.usgbc.org) is the nation’s leading non profit composed of corporations, builders, universities, government agencies, and nonprofit organizations working together to transform the way buildings are designed, built and operated. Green buildings are environmentally responsible, profitable and healthy places to live and work. Since its founding in 1993, the Council has grown to more than 12,000 member companies and organizations, a broad portfolio of LEED® green building products and services, the industry’s popular Greenbuild International Conference and Expo (http://www.greenbuildexpo.org) and a network of over 70 local chapters, affiliates and organizing groups.

About LEED for Homes

The LEED® (Leadership in Energy and Environmental Design) for Homes green rating system provides green-building guidelines and offers third-party verification to ensure residents that their homes incorporate the best in science, design and technology to make their homes truly green. The LEED for Homes pilot rating system was launched by the U.S. Green Building Council in August 2005, and the full system will launch this fall. As of Oct. 16, 336 homes have achieved LEED certification.

About Newland Communities

Newland Communities is a privately owned company that creates residential and urban mixed-use communities from coast to coast. Newland believes it has a responsibility to create enduring, healthier communities so people may live life in ways that matter most to them. Newland currently has nearly 40 communities under way in 14 states. For more information, visit http://www.newlandcommunities.com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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02 Dec 2011
Home Improvement Tips

Artificial or Real Christmas Tree? Either Way, Both are Green – Study Shows Environmental Impact of Either Tree Similar

Artificial or Real Christmas Tree? Either Way, Both are Green – Study Shows Environmental Impact of Either Tree Similar











Real or Artificial–Your Christmas Tree Will Still Be Green


Los Angeles, CA (PRWEB) December 01, 2011

The first ISO-compliant third-party peer reviewed Life Cycle Analysis (LCA) comparing the most common artificial Christmas tree sold in the United States to the most common real Christmas tree sold in the United States, found that the choice of either tree has a negligible impact on the environment. However, the study’s findings show that length of ownership, disposal method and “tree miles” can make a difference on which tree is environmentally preferable.

The study, conducted by the international research firm PE International and peer reviewed by an independent third party panel, took into consideration five key environmental indicators to determine which tree type is environmentally preferable.

The study was sponsored by the American Christmas Tree Association (ACTA), a non-profit organization representing artificial Christmas tree retailers and real Christmas tree retailers, to clear up common misperceptions about the environmental impacts of Christmas trees.

“There is a clear environmental break even point between the two trees,” said William Paddock, Managing Director of WAP Sustainability Consulting, a Nashville, Tennessee based consulting firm that works with consumer products companies on corporate sustainability issues. “The debate gets a little more interesting when you look at different environmental indicators. Take for example the energy required to produce both trees. The energy required to make one artificial tree is roughly equal to the energy it takes to raise six live cut trees.”

The study found that consumers need to consider an array of factors such as length of ownership, disposal method and tree miles before choosing which tree is more environmentally friendly. ACTA encourages consumers to consider these five helpful tips when deciding which tree to buy this year:

1. Purchase locally grown Christmas trees if possible.

2. Consider “Tree miles.” How far did the tree travel to get to your home? How far did you travel to get it?

3. If you have purchased more than nine cut trees over the last nine years, consider purchasing an artificial tree to minimize your environmental impacts.

4. If you own an artificial tree, make sure and keep it in use for at least six to nine years.  If you plan to replace an artificial tree, donate it before you dispose of it.

5. Properly dispose of your natural cut Christmas tree by checking with your local waste authority.

“Our members have been urging consumers to choose the Christmas tree that best fits their lifestyle, be it real or artificial,” said Jami Warner, Executive Director of ACTA.

The study also highlights an “Eight Christmas Environmental Payback Period” between the two tree products based on the study’s five environmental indicators. The study found that the environmental impacts of one artificial tree used for more than eight Christmas’ is environmentally friendlier than purchasing eight or more live cut trees over eight years.

“As a general rule of thumb, if you are going to purchase an artificial tree, keep it in use for at least nine years” Paddock said.

“ACTA encourages responsible consumerism,” said Warner. We think consumers should consider the impact on the environment for every item they purchase, not just Christmas trees.”

A preliminary study released by ACTA in 2008 found that neither tree has a major impact on the total annual environmental footprint of an average family. However, that answer did not go far enough for ACTA.

“We wanted to go deeper and better understand the environmental impacts of both tree types. From a consumer standpoint, certainly there are merits to both kinds of Christmas trees. The decision is based on personal behaviors and is not black or white,” said Warner.

About ACTA:

The American Christmas Tree Association is a non-profit organization dedicated to providing the most current and factual data to help consumers make well-educated decisions about Christmas trees. For more information, please visit American Christmas Tree Association http://www.christmastreeassociation.org

About PE International:

PE INTERNATIONAL is one of the world’s most experienced sustainability software, content and strategic consulting firms. With 20 years of experience and 20 offices around the globe, PE INTERNATIONAL allows clients to understand sustainability, improve their performance and succeed in the marketplace. Through market leading software solutions, Five Winds Strategic Consulting Services and implementation methodologies PE INTERNATIONAL has worked with some of the world’s most respected firms to develop the strategies, management systems, tools and processes needed to achieve leadership in sustainability. For more information: http://www.pe-international.com. Contact: Bill Martin, b.martin(at)pe-international(dot)com

PE INTERNATIONAL and Five Winds Strategic Consulting, 2260 Baseline Road Suite 102, Boulder, CO  80302

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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23 Nov 2011
Green Home & Green Living

Celebrity Matthew Rhys Rides Folding Electric Bike on the ?Green Carpet? at the 21st Annual EMA Awards

Celebrity Matthew Rhys Rides Folding Electric Bike on the “Green Carpet” at the 21st Annual EMA Awards











Conscious Commuter Designer Gabriel Wartofsky with Actor Matthew Rhys


West Hollywood, CA (PRWEB) October 31, 2011

Conscious Commuter Corporation (Conscious Commuter™), a startup helping shape the future of sustainable commuting, was honored by having its folding electric bike for commuters spotlighted on the Environmental Media Association’s “green” carpet at the 21st Annual EMA Awards.

The Environmental Media Association chose Matthew Rhys as the celebrity to ride Conscious Commuter’s folding electric bike at the awards. Rhys, who plays Kevin Walker in the ABC television show “Brothers & Sisters,” took a spin on the carpet, hamming it up with the cast of the popular ABC show “Revenge” as they were lined up for the cameras.

“Matthew Rhys was the perfect celebrity to ride our folding e-bike on the ‘green’ carpet, as we’re trying to put fun back into commuting, and Matthew certainly espouses fun with his personality and attitude,” said Bob Vander Woude, President and CEO of Conscious Commuter Corporation. “We are trying to reacquaint commuters with the joy of everyday travel – that it can actually be fun. Joining forces with the EMA and celebrities such as Matthew are helping raise awareness of our eco-friendly bike as a green, fun alternative to daily auto commuting.”

EMA has been at the forefront in working closely with the corporate world to move the environmental agenda forward. By supporting companies such as Conscious Commuter that offer sustainable products, they link the power of celebrity to environmental awareness. It was the EMA who invented the ‘green carpet,’ launching the concept of taking a hybrid or alternative fuel vehicle – not a limo – to high profile awards events and bringing the concept of alternative automotive technology to millions of previously unaware households.

“As the designer of the product I was surprised and honored when I was asked to do an encore ride on our folding e-bike,” said Gabriel Wartofsky, Vice President and CTO. “How many product designers ever get to see their creation on a celebrity carpet event, yet alone be able to ride it on the carpet themselves? It was a once in a lifetime opportunity and experience.”

In addition to having it’s folding e-bike showcased on the “green” carpet, Conscious Commuter donated one of their prototypes to the EMA for auction to help support the EMA in raising awareness of environmental issues.

About Conscious Commuter Corporation

Conscious Commuter Corporation is helping shape the future of urban mobility by solving the first and last mile commute problem. Conscious Commuter’s lightweight, intuitively folding electric bike empowers users to get to the nearest bus stop or rail station, and, after commuting, to get to their office – grease free and without a sweat.

Conscious Commuter’s patent-pending multi-modal public transportation system will integrate folding electric bike share, a smart bus hub network and multi-tasking buses to increase both efficiency and desirability of public transportation.

Conscious Commuter is a trademark of Conscious Commuter Corporation. All other names mentioned herein may be trademarks of their respective owners.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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23 Oct 2011
Green Home & Green Living

Session at Greenbuild International Conference & Expo will Showcase Toronto?s Most Spectacular Green Roof

Session at Greenbuild International Conference & Expo will Showcase Toronto’s Most Spectacular Green Roof











LiveRoof Green Roof at Toronto City Hall


Spring Lake, Mich. and Toronto, Ont. (PRWEB) September 14, 2011

LiveRoof®, LLC, the preeminent horticultural science company atop the green roof industry, announced that a guided tour of the LiveRoof® installation at Toronto City Hall will be featured in an off-site educational session at Greenbuild, the world’s largest conference and exposition devoted to green building. The guided tour is part of “OF05 – Enacting a Green Roof by Law” on Thursday, October 6, 2011, 3:00-5:30 p.m.

“The 37,000-square-foot podium green roof at Toronto City Hall is the largest publically accessible extensive green roof in all of Canada,” said Dave MacKenzie, horticulturalist and president, LiveRoof, LLC. “This LiveRoof project stands out as a prominent element in the revitalization of Nathan Phillips Square. It has won several awards, including a 2011 Regional Honour Award from the Canadian Society of Landscape Architects.”

“Toronto is the first North American city to require new developments to include green roofs. Greenbuild will offer an educational session devoted to the development, implementation, results, and future of Toronto’s pioneering initiative,” said Terry McGlade, environmental business development representative at Flynn Canada Ltd, the company that installed and project managed the overall green roof contract for Toronto City Hall. “The guided tour of the City Hall green roof is sure to be a highlight of this off-site session.”

Architectural critic Lisa Rochon has praised the Toronto City Hall green roof — commending it as “so impressive in its landscape detail and magnetism that it warrants the drop command: Drop everything and go directly to it.”

“Toronto City Hall is a showcase for LiveRoof,” said Kees Govers, technical manager for LiveRoof Ontario, Inc., LiveRoof’s licensed regional grower and distributor in Ontario. “It highlights the unsurpassed design versatility, beauty and performance of the LiveRoof Hybrid Green Roof System.”

Designed for immediate success and lasting sustainability, the LiveRoof® Hybrid Green Roof System is delivered to project sites with modules full of plants that are already full-grown, hearty, and flourishing. With the most technologically advanced and horticulturally refined module design, LiveRoof is the only modular green roof that establishes a healthy, naturally functioning ecosystem on the rooftop. LiveRoof, LLC maintains a network of licensed regional growers across the United States and Canada. With proven local horticultural expertise and experience, they account for local conditions as they select and grow the LiveRoof green roof plants that are best for the requirements of each LiveRoof project.

LiveRoof will exhibit at [Greenbuild at the Metro Toronto Convention Center, Toronto, Canada, October 4-6, 2011. LiveRoof will be at booth #125N.

Greenbuild attendees who cannot participate in the “OF05 – Enacting a Green Roof by Law” session on October 6, 2011 can still visit the Toronto City Hall green roof. It is accessible daily from sunrise to sunset. Information for self-guided tours will be available during Greenbuild from LiveRoof at booth #125N.

About LiveRoof®, LLC

LiveRoof, LLC (http://www.liveroof.com) is the horticultural science company that developed the LiveRoof® Hybrid System: the only green roof solution installed as a naturally functioning ecosystem with thriving, fully mature plants. Combining the best elements of proven green roof technologies, LiveRoof establishes a seamless vegetative surface rooted in a continuous layer of soil. This design maximizes environmental benefits, energy savings and rooftop aesthetics. Regional growers in its national network adapt LiveRoof plants for local conditions and customize plant selection for every project. LiveRoof’s natural function and natural beauty offer the highest level of green roof performance at the lowest level of acquisition-installation-maturation-maintenance costs. The proof is on the roof — showcased in LiveRoof projects that stand out as signature elements on commercial, public, university and school buildings in more than two dozen states and Canada.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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22 Sep 2011
Green Home & Green Living

Green Businesses and Green Franchises are Encouraged to Contribute to New Site Devoted to Sustainability and Green Living

Green Businesses and Green Franchises are Encouraged to Contribute to New Site Devoted to Sustainability and Green Living












Abilene, TX (PRWEB) September 21, 2011

Franchise Thinking president, Dr. KB Massingill announced today the launch of the new news-oriented web site GreenBusinessHeadlines.com. The site is dedicated to original content and news from public sources regarding sustainability. “People often tend to assume business and sustainability can’t coexist” according to Massingill, “when in reality, there are a growing number of entrepreneurs and CEOs who are actively looking for a green win/win scenario.

“Green business is an exciting niche” according to Franchise Thinking Senior Franchise Consultant Colleen Crawford. “We increasingly find individuals are interested want to engage in business by bringing value to a particular market, and doing it in a green oriented way.”

Content contributors who are interested in sharing content that is specifically centered around sustainability and green business are encouraged to visit the site and complete the contributors questionnaire by clicking on the contribution link. The site will start without specific forums, but the founders hope that a healthy community will engage with the site by contributing through formal submission channels.

Franchise Thinking is a franchise consulting firm based out of Abilene Texas. The firm works primarily with executives who are seeking to own their own business. “Many potential entrepreneurs have a strong sense of their own strengths.” according to Colleen Crawford, Senior Franchise Consultant. She says Franchise Thinking clients often have a feel for what type of business they want to own, but are overwhelmed by the number of choices available, and the effort that it takes to conduct due diligence. Massingill and Crawford routinely rank franchise choices that are green centered, or operate with overtly green management processes.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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29 Aug 2011
Household And Cleaning

Better Life & Better Life Maids Create a Unique Marketing Partnership To Create a National Brand in Natural Household Cleaning Products & Green House Cleaning Services

Better Life & Better Life Maids Create a Unique Marketing Partnership To Create a National Brand in Natural Household Cleaning Products & Green House Cleaning Services











Better Life Maid using Better Life natural household cleaning products while performing maid services in a St. Louis, MO home.


(PRWEB) August 25, 2011

Better Life, a manufacturer of natural household cleaning products, and Better Life Maids, a green house cleaning service, have teamed up to create what they believe is the nation’s first co-branded natural cleaning product and eco-friendly cleaning service.

Founded in 2008, Better Life has made a name for itself by developing a line of household cleaners which are unmatched in safety and unbeatable in performance. Carried coast-to-coast in retailers such as Whole Foods Market, Better Life provides a range of products from their what-EVER! natural all-purpose cleaner to their Oak-Y Dokey wood furniture cleaner and polish. They have also recently launched a 100% plant derived line of hand soaps and lotions.

According to Better Life co-founder and CEO, Tim Barklage, “Better Life products provide today’s educated and discriminating consumer what they are looking for in a household cleaning product – safety, performance and a touch of whimsy.” Barklage adds, “Our products smell great but they are free of synthetic perfumes and fragrances, they perform great but are free of petrochemicals, and they look great in your home.”

Founded in 2008 as well Better Life Maids, up until now, has operated in the St. Louis region. Like its name says, Better Life Maids provides maid services using the entire line of Better Life cleaning products. In addition to these products, Better Life Maids use green cleaning practices, an environmentally friendly fleet featuring the Toyota Prius, and promotes itself as a high quality alternative to most traditional house cleaning services. Co-founder Angela Ricketts, who is the VP of Client Experience at Better Life Maids and has a large social media following states.

“I love the fact that we are so accessible to our clients, potential clients, followers, and fans. I wanted to build a business that was transparent, and that shared my own personal values. Our marketing relies heavily on leveraging our Core Values online and developing an ongoing relationship with our clients.”

Angela says she relied heavily on developing the culture first. “Our Core Values are the fundamental reason we are one of the highest rated maids services in St. Louis. Our Core Values are the standard we set for ourselves every day to deliver an excellent client experience.”

While many companies make claims like this it appears that Better Life Maids actually delivers. On its Facebook page are many reviews that verify that the philosophy they have developed is a major part of its success. Angie’s List, a source of independent reviews by consumers has dozens of A reviews for Better Life Maids as well. In fact for 2010 Better Life Maids received a Super Service Award from Angie’s List.

“Technology has been one of the key reasons for our success as well. We have developed IPhone apps for cleaning checklists and other forms needed in the field. Our dispatch, scheduling, customer relationship management, and accounting software are all tied together with our field service apps. It’s all web 2.O hosted software that we can use anywhere. Our systems make it really easy to keep up with the hundreds of clients we have built relationships with in the last 3 years.” Said Matt Ricketts the President and Chief Experience Officer of Better Life Maids.

As of now Better Life Maids will be expanding along side Better Life into new markets. They are planning an aggressive expansion that includes franchising in new markets, and expanding company owned units when appropriate. The combined marketing efforts of the two brands of Better Life and Better Life Maids, appears to be a first of its kind in the green product and service sector, with a service brand directly supporting the efforts of a household product line. “We wanted to create a partnership that really strengthened our consumer’s affinity for Better Life. We wanted to create something really unique that had the potential to educate, and introduce people to the Better Life brand. Better Life Maids was a natural extension, and compliments our grass roots efforts to build a name brand in green household cleaning that people can trust and count on.” Said Tim Barklage.

Better Life Maids is a green house cleaning service founded in St. Louis, MO. It has created a unique marketing partnership with Better Life a natural household cleaning products manufacturer. Together they are working to create the first national name brand in natural household cleaning products and green house cleaning services. Better Life Maids is expanding in select markets through a franchise development system. For more information visit http://www.betterlifemaids.com or http://www.cleanhappens.com.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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15 Jul 2011
Green Home & Green Living

Rockin? Green Cloth Diaper & Laundry Detergent Adds Mighty Mighty Marshmallow Scent to the Mix

Rockin’ Green Cloth Diaper & Laundry Detergent Adds Mighty Mighty Marshmallow Scent to the Mix











Rockin’ Green Cloth Diaper & Laundry Detergent


Castroville, TX (PRWEB) October 8, 2010

Rockin’ Green Cloth Diaper & Laundry Detergent is launching at the ABC Kids Expo in Las Vegas its most fun and unique laundry detergent scent yet, called “Mighty Mighty Marshmallow.” This scent was uniquely designed for Rockin’ Green and gives off the aroma of roasted marshmallows. True to form, Rockin’ Green’s Mighty Mighty Marshmallow is clean-rinsing, leaving no soap scum or mineral residue behind.

Mighty Mighty Marshmallow is available in both hard rock and classic rock formulas.

“I set out to develop a unique scent that couldn’t be found in your average laundry detergent,” says Kim Webb, CEO of Rockin’ Green. “You won’t find Mountain Breeze or other cheesy scents at Rockin’ Green, only unique and fun scents like watermelon, raspberry and now marshmallow. Mighty Mighty Marshmallow is the result of a lot of hard work in finding just the right scent that we think our fans will love and embrace.”

Rockin’ Green is also available in six other scents, which are all made with 100% natural essential oils. These scents include: Smashing Watermelons, Rage Against the Raspberry, Mötley Clean, The Plain Green Teas, and Lavender Mint Revival, as well as an unscented variety, Bare Naked Babies.

All Rockin’ Green varieties are made of safe, phosphate-free ingredients, which are safe for people and good on the planet. Rockin’ Green contains no fillers, enzymes or optical brighteners, making it gentle on baby’s skin and safe on all fabrics. It comes in three varieties, depending on water type:


    Hard Rock is the toughest formula and is designed to get rid of cloth diaper stink, soap-scum, and chemical residue;
    Soft Rock is specially formulated for babies with sensitive skin and works hard to get laundry clean; and
    Classic Rock is for everyone in between.

“With eighty-five percent of North Americans suffering from hard water issues, including myself, it was really important to me personally to develop a detergent that would be tough on mineral deposits, but also safe and gentle on baby’s clothes. No matter your water situation, Rockin’ Green has a special formula that is tailored to your needs, which can make a difference between clean, fresh-smelling clothes and dirty, stinky ones,” adds Kim.

Rockin’ Green Cloth Diaper & Laundry Detergent, including the new Mighty Mighty Marshmallow scent, are available at http://www.RockinGreenSoap.com or at select retailers.

About Rockin’ Green

Rockin’ Green is a clean-rinsing detergent that is specifically formulated for cloth diapers but can be used on all fabrics. Rockin’ Green manufactures detergents for hard, soft and normal water conditions (known as its Hard, Soft and Classic Rock varieties). It also comes in six natural scents, such as Smashing Watermelons, Rage Against the Raspberry, and Bare Naked Babies (unscented). Rockin’ Green was founded in 2009 by Kim Webb, an avid cloth diapering mom who desired a better way to clean her cloth diapers and to treat her son’s sensitive skin issues. More information about Rockin’ Green can be found online at http://www.RockinGreenSoap.com.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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25 Jun 2011
Exterior Home Improvement

Trim Technologies LLC Introduces a New Green Stucco Trim System

Trim Technologies LLC Introduces a New Green Stucco Trim System










Santa Maria, CA (PRWEB) March 17, 2005

Dan Rodlin, founder of Trim Technologies, LLC, has invented a system that replaces the need for lumber and petroleum based foam used for stucco enhancements. This new green technology is environmentally friendly. The system is patented and has received high ratings from a nation wide market study. Trim Technologies has truly invented a breakthrough product.

Trim Tech products are attached around windows, doors and bellybands, right after the lathing process. Portland cement Plaster is then applied to fill them out to the desired shape or style. Says Rodlin; “I have replaced 150,000 linear feet of lumber and foam in the last year in San Luis Obispo and Santa Barbara Counties. Anybody interested in saving time, saving money and saving the Earth, will want to learn more about Trim Tech”. The results leave a rock hard surface strong enough to stand on, and it lasts the life of the stucco which is centuries. Mike Walker, Field Supervisor for Centex Homes, says, “I like Trim Tech because I can lean a ladder against it.”

Dan Rodlin has acquired three patents over the last ten years. In 2003 he established Trim Technologies, LLC and acquired his third patent. Trim Tech is the manufacturer of this system and it’s the best available product for stucco enhancement trims.

For more information, contact Dan toll free at 866-487-4695. Or email him at dan@trimtechnologies.com.

PO Box 6168

Santa Maria CA 93456

(805) 348-1907 phone

(805) 348-1908 fax

http://www.trimtechnologies.com


dan@trimtechnologies.com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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